Privacy Policy

Effective Date: [Insert Date] Last Updated: [Insert Date]

Active Life Fitness (“we,” “us,” “our”) operates the website located at [insert domain] (the “Site”). This Privacy Policy explains how we collect, use, and protect information you provide to us when you visit our Site, submit a form, or otherwise interact with our business.

This is a placeholder policy provided until Active Life Fitness supplies their own reviewed Privacy Policy. It should be reviewed by a qualified attorney before permanent use, particularly regarding SMS/text messaging consent requirements (TCPA compliance).

Information We Collect

We may collect the following types of information when you interact with our Site:

Contact information you provide voluntarily, such as your first name, last name, email address, and phone number, when you submit a “Request More Information” form, download a resource (such as our 7-Day Fitness Consistency Reset), or otherwise contact us.
Communication preferences, including whether you have opted in to receive text messages from us.
Usage data, collected automatically, such as pages visited, time spent on the Site, browser type, and device information, typically gathered through analytics tools (e.g., Google Analytics).
Cookies and similar technologies, used to improve Site functionality and understand visitor behavior.

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and schedule consultations or orientations.
Provide information about our personal training, small group, online training, nutrition coaching, and golf-fitness programs.
Send you requested materials (such as downloadable guides).
Communicate with you via email, phone, or text message, where you have provided consent.
Improve our Site, services, and marketing based on aggregate usage trends.
Comply with legal obligations.

SMS/Text Messaging

If you provide your phone number and check the box consenting to receive text messages, you agree to receive SMS communications from Active Life Fitness related to your inquiry, appointments, or promotions. Message and data rates may apply, and message frequency varies. You may opt out at any time by replying “STOP” to any text message, or by contacting us directly. Consent to receive text messages is not a condition of purchasing any services.

Sharing of Information

We do not sell your personal information. We may share information with:

Third-party service providers who help us operate our Site or business (e.g., form processing tools, email/SMS platforms, scheduling software).
Legal or regulatory authorities, if required by law.

We do not share your information with unrelated third parties for their own marketing purposes.

Cookies and Analytics

Our Site may use cookies and tools such as Google Analytics to understand how visitors use our Site. You can control cookie preferences through your browser settings. Disabling cookies may affect certain Site functionality.

Data Security

We take reasonable measures to protect the information you provide, but no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

Your Choices

You may:

Request access to, correction of, or deletion of your personal information by contacting us directly.
Unsubscribe from marketing emails using the unsubscribe link in any email.
Opt out of text messages by replying “STOP.”

Children’s Privacy

Our Site and services are intended for adults. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy, please contact us:

Active Life Fitness
94 North Avenue, Garwood, NJ 07027
Phone: (908) 389-8009
Email: marty@activelifefitness.net

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Placeholder document — to be replaced with client-approved legal content.